Business 01
The Homemade Brand
Follow the process of building a brand around a homemade product, from the initial idea and product preparation to branding, store creation, launch, and working towards the first order.
Build your e-commerce business. Create a new income opportunity.
Learn how business really works — from finding a product people want to building a brand, launching your store, and making informed decisions. Start with e-commerce. Build the knowledge to think beyond it.
Watch: what the Blueprint is and how it works
Official launch
12:00 AM · Toronto time (EST)
—Days
—Hours
—Minutes
—Seconds
Official launch · November 20, 2026
Get the early-bird price now.
US$497instead of US$1,997Save US$1,500 (75% off)
Available to the first 50 customers only.
7 of 50 early-bird spots remaining
43 of 50 spots taken
7 spots remaining
Guaranteed until
Secure your US$497 price00:50:00
Once your payment is complete, you'll be added to our Early Registrants List and receive your platform login details by email on November 20, 2026.
The E-commerce Blueprint launches November 20, 2026. Your access begins on launch day.
What you'll follow
TWO REAL BUSINESSES. BUILT FROM ZERO.
I'm not going to give you hundreds of hours of theory and leave you to figure everything out. Instead, you'll follow me through two actual business builds, watching short, practical videos as I make decisions, use tools, solve problems, and put everything together.
SHORT VIDEOS. REAL DECISIONS. PRACTICAL EXECUTION.
Business 02
The Sourced Brand
Follow the process of building a brand around a product sourced from China. Start by testing demand using the dropshipping model, then explore working with a private China agent to prepare for larger orders.
Six stages, from product idea to first order
- 01
Choose the Product and the Opportunity
Research products, understand customers, evaluate demand, and decide what to build.
- 02
Build Two Brands from Scratch
Develop the brand strategy, name, messaging, identity, and positioning for both products.
- 03
Create the Online Stores
Build two professional Shopify stores, prepare the product pages, and get everything ready to sell.
- 04
Prepare the Products and Operations
Work through homemade product preparation for one business and China sourcing and dropshipping for the other.
- 05
Launch and Find the First Customers
Prepare the launch, create organic marketing content, attract potential customers, and work towards the first order.
- 06
Prepare for More Orders
Connect with the private China agent, understand the sourcing and fulfillment process, and prepare the sourced-product business for larger order volumes.
REAL PEOPLE. REAL EXPERIENCES.
Hear from people who learned with a previous edition of E-Commerce Blueprint.
Individual results vary. Testimonials reflect the experiences of participants in a previous edition of E-Commerce Blueprint. Results, including sales and orders, are not guaranteed and depend on many factors, including individual effort, product selection, and market conditions.
Access. Without limits.
Yours for life.
Get lifetime access to both business builds, step by step, in short practical videos. Watch anytime, anywhere, and learn at your own pace on your phone, tablet, or computer.
- Lifetime access
- Any device
After you build your store
Get your work reviewed by Muhammad Hasan
You won't have to figure everything out on your own.
As you follow the builds and work on your own store, you'll have a meeting with Muhammad Hasan to review your work together.
You'll discuss your store, your product, and how everything is set up. You'll also talk about marketing, getting your first sales, and what to do next.
The goal is to help you understand where you stand, what needs to improve, and how to move forward with a clear plan.
- 01Review your store and the work you've completed.
- 02Discuss your marketing and sales plans.
- 03Identify areas that need improvement.
- 04Understand your next steps.
YOU WON'T BE DOING THIS ALONE.
Starting a business can be challenging, especially when you're doing it for the first time. But you won't have to figure everything out by yourself.
Our team will be by your side, step by step, throughout your journey.
If you ever get stuck, have questions, or need help with anything, you can book a FREE online meeting with our team and get the guidance you need to keep moving forward.
You're building your business. We're here to help you build it right.
Set up your business the right way
Learn how to set up your company, open a business bank account & accept payments.
Building a store is only one part of running an e-commerce business. You also need to know how to set up your business, manage your money, and accept payments properly.
The Blueprint will help you understand how to handle these important steps, when to take them, and what to consider as your business grows. You don't need to do them on day one — take them when they fit your situation and stage of business.
- 01
Set up a tax-free company
Learn how to legally set up a company in a suitable jurisdiction where the company may qualify for zero or low corporate tax, depending on the rules and your situation.
- 02
Open a business bank account remotely
Learn how to apply for a business bank account without needing to travel, where remote applications are available and you meet the bank's requirements.
- 03
Choose the right payment methods
Learn how to set up payment processing for your store and understand how to choose suitable payment gateways for your business.
Company setup and remote business banking options depend on your country, residency, business activity, and eligibility. These options are available to many applicants, but they may not be suitable or available for everyone.
BUILT FOR BEGINNERS. NO EXPERIENCE NEEDED.
Follow Muhammad Hasan as he builds two real e-commerce businesses from scratch, step by step—one around a homemade product, one around a product sourced from China. From choosing the product to building the store, every step is explained clearly—including the simple clicks along the way.
You don't need previous experience. Follow both business builds and apply each step as you go.
START WITHOUT BUYING INVENTORY UPFRONT.
Learn how to start without spending your money on stock before you have customers. Explore ways to source products and fulfil orders without buying large amounts of inventory upfront.
Start lean and reduce upfront risk. Product sourcing and fulfilment can still involve costs.
LEARN HOW TO MARKET YOUR PRODUCT AND REACH MORE PEOPLE — WITHOUT PAYING FOR ADVERTISING.
You don't need to pay for ads to begin learning how to attract customers. Discover ways to promote your business organically, reach potential buyers, and build attention around your product without relying on paid advertising from day one.
Organic marketing takes time and effort. Traffic, customers, and sales are not guaranteed.
A direct connection to a trusted China agent.
Get access to a private sourcing contact in China whom Muhammad Hasan personally works with. You'll receive a connection to the trusted private China agent Muhammad works with, so you can explore product sourcing, selection, manufacturing, and logistics.
The agent's services, product prices, manufacturing, shipping, and fulfillment are not free or guaranteed.
The opportunity is real.
People are already spending billions online. You could learn to build a business that serves them.
E-commerce gives you the opportunity to sell products beyond your local area and build a business around what people actually want. And the opportunity extends across some of the world's largest consumer markets.
- United States
- $1.23 trillion
- U.S. retail e-commerce sales in 2025.
- Canada
- C$73.7 billion
- Canadian retail e-commerce sales in 2024.
- Europe
- €911 billion
- European B2C e-commerce turnover in 2025, across 38 countries.
- GCC countries
- $22.5 billion
- Estimated e-commerce revenue across the Gulf Cooperation Council in 2025.
You don't need to capture the whole market. You need to learn how to serve your customers.
E-Commerce Blueprint helps you build the foundations of a real e-commerce business, from researching products and understanding customers to creating your store, finding suppliers, and learning how to market and sell.
No promises of overnight success. Just practical knowledge to help you get started.
Sources & methodology
- U.S. Census Bureau · 2025
- Statistics Canada · 2024
- European E-commerce Report · 2025
- ECDB — GCC e-commerce market data · 2025
These figures represent overall market activity, not what an individual business can expect to earn. Revenue is not profit. Results vary depending on the product, costs, market conditions, and individual effort.
First 50 customers — 7 spots remaining.
Get the Blueprint early.
Official launch
12:00 AM · Toronto time (EST)
—Days
—Hours
—Minutes
—Seconds
Get the E-commerce Blueprint early for US$497 instead of US$1,997. Save US$1,500. First 50 customers — 7 spots remaining. After that, the Blueprint stays available at US$1,997.
- Regular price
- US$1,997
- Early-Bird Price
- US$497
- You save
- US$1,500 75% off
Guaranteed until
Reserve my early-bird spot00:50:00
Once your payment is complete, you'll be added to our Early Registrants List and receive your platform login details by email on November 20, 2026.
You'll be taken to the secure checkout to complete your reservation. Your preorder reserves the early-bird price; full access to the program begins on November 20, 2026, not immediately.
By purchasing, you agree to our Terms and Conditions and Refund Policy.
First 50 customers — 7 spots remaining.
43 of 50 spots taken
The limit applies to the lower price only. The Blueprint stays available at US$1,997 after that.
100%14 days
100% Money-Back Guarantee
Not satisfied? Don't think E-Commerce Blueprint will help you reach your goals?
You have 14 days to decide.
If you're not satisfied or don't believe the Blueprint is right for you, you can request a 100% refund within 14 days of your purchase.
Behind the Blueprint.
Muhammad Hasan
Founder, builder, and your guide through the process.
I created E-commerce Blueprint to teach more than how to open an online store. I wanted to show people how to think like business owners.
Because building a real business takes more than following tutorials. You need to understand your customers, recognize real opportunities, make smart decisions with money, find the right products and suppliers, build an offer people care about, and learn how to improve as you go.
The Blueprint brings these pieces together in one practical, step-by-step journey. You'll see how the decisions connect, why they matter, and how to put what you learn into practice as you build your own e-commerce business.
The goal isn't just to help you build a store. It's to help you understand the business behind it — so you can make more informed decisions at every step.
I'm Muhammad Hasan, a software engineer, entrepreneur, and registered patent holder. I've founded businesses across software, e-commerce, and branding, including Mutely and Hostai, two AI-powered software products; HAHA Apparel, a clothing brand; and Presence, a creative studio working across Canada and the United States.
E-commerce Blueprint brings that experience together in two real business builds a practical resource you can follow as you build.
The blueprint is the starting point. What you build with it is up to you.
An educational program by Presence
This is what building a real business looks like.
A real store. A real product. Real sales.
This video was recorded in 2022, when I was running an e-commerce business selling physical products. It shows actual revenue recorded in my Shopify dashboard during that business journey.
I'm sharing it because I believe in showing the reality of e-commerce, not just talking about its potential.
Revenue is only one part of the story.
Behind every sale are product costs, operations, customer expectations, shipping, and countless decisions that go into running a business.
My goal with E-Commerce Blueprint is to share the knowledge and practical process that can help you understand how to build something of your own.
This is a historical example from my own business, not a promise or prediction of what you will earn. Revenue is not profit, and individual results vary.
YOUR JOB ISN'T AS SAFE AS YOU THINK.
You can spend 30 years building someone else's business, only to discover that your position was never guaranteed.
A salary can pay your bills, but it doesn't necessarily give you financial independence. Your future shouldn't depend entirely on one employer, one position, or one source of income.
Building your own business isn't an overnight escape. It takes research, skills, patience, and consistent work. But every step you take builds something that belongs to you.
DON'T JUST WORK FOR A LIVING. START BUILDING SOMETHING OF YOUR OWN.
That's what the E-Commerce Blueprint is here to help you do.
Who this is for
Built for people ready to build something real.
This is for you if
- You want to start an online business.
- You want to understand how business works, not just follow steps.
- You want to learn practical tools and use them with purpose.
- You want to make informed decisions about your own business.
This is not for you if
- You expect guaranteed sales or instant wealth.
- You want a business that requires no effort.
- You're looking for a shortcut rather than an understanding.
Questions
Frequently asked.
What is E-commerce Blueprint?
E-commerce Blueprint is a business education program created by Muhammad Hasan and run under Presence. It teaches how business really works, using e-commerce as a practical place to start. You follow Muhammad as he builds two real e-commerce businesses from scratch in short, recorded videos: one around a homemade product, one around a product sourced from China and first tested through dropshipping, from product research to branding, store creation, launch, and working towards the first order.
Is the Blueprint only about dropshipping?
No. Dropshipping is one of several business models the program explains. The focus is understanding how a business works — demand, customers, differentiation, suppliers, margins, trust, fulfillment and marketing — so the knowledge transfers beyond any single model or platform.
Do I need business experience?
No. The program starts from how e-commerce businesses work and builds up from there. It is designed for people starting their first business as well as those who want a more complete understanding of the one they have.
Do I need to know how to code?
No. The store is built on Shopify with the help of AI tools. The program teaches you how to direct those tools and review their output — not how to write code.
When does the program launch?
The official launch is November 20, 2026. The program becomes available to customers on that date.
How much do I save with the early-bird price?
Get the E-commerce Blueprint early for US$497 instead of US$1,997. Save US$1,500. First 50 customers — 7 spots remaining. When the program launches on November 20, 2026, the regular price is US$1,997.
How does early-bird availability work?
Get the E-commerce Blueprint early for US$497 instead of US$1,997. Save US$1,500. First 50 customers — 7 spots remaining. The limit applies to the lower price only, not to joining the program. Once those spots are taken, the Blueprint stays available at US$1,997.
Does the program guarantee sales or profit?
No. No honest program can guarantee sales, profit or a fixed timeline to success. E-commerce Blueprint teaches you to understand customers, numbers and decisions so you can build on evidence — what you build with it is up to you.
Will I learn which supplier to use?
The program teaches you how to search supplier platforms, evaluate products and suppliers, and connect a supplier to your store — using a real example product throughout. It teaches the evaluation process rather than pointing everyone at one supplier.
Does the program cover business registration, banking, and taxes?
Yes — Module 7 covers business structures, registration, banking, payment providers, record-keeping and the basics of business taxes. This is education, not legal or tax advice; for decisions about your situation, consult a qualified professional in your country.
What happens if I have a question before launch?
Email hello@haveapresence.com and you'll get a direct answer.
You can keep consuming information.
Or you can start building.
Learn how the pieces of a business fit together. Follow the process. Understand the decisions. Start with e-commerce.
First 50 customers — 7 spots remaining.
43 of 50 spots taken
The limit applies to the lower price only. The Blueprint stays available at US$1,997 after that.
- Early-Bird Price
- US$497
- Regular price
- US$1,997
- Availability
- 7 of 50 spots remaining
- Launches
- November 20, 2026
Get the E-commerce Blueprint early for US$497 instead of US$1,997. Save US$1,500. First 50 customers — 7 spots remaining.
Official launch
12:00 AM · Toronto time (EST)
—Days
—Hours
—Minutes
—Seconds
Guaranteed until
Reserve my early-bird spot00:50:00
Once your payment is complete, you'll be added to our Early Registrants List and receive your platform login details by email on November 20, 2026.
By purchasing, you agree to our Terms and Conditions and Refund Policy.
What Happens After You Register?
- 01
Complete Your Payment
Once your payment is successful, you'll automatically be added to our Early Registrants List.
- 02
Receive Your Account Details
On November 20, 2026, we'll send you an email containing your account information to access our educational platform, where E-Commerce Blueprint will be hosted.
- 03
Lifetime Access
Log in and enjoy lifetime access to all E-Commerce Blueprint lessons and materials, whenever and wherever you want.